When I was a young boy and my grandfather first introduced me to hunting, I didn’t have a clue what it took to create and maintain the amazing opportunities I was enjoying in the outdoors. But I developed a passion and connection to wildlife and America’s wild places that will last a lifetime. Fast forward 25 years and we are at a pivotal point in history: It has never been more important to stand up and protect what sportsmen and women know to be immensely valuable—
our public lands, fish and wildlife habitat, and access to great hunting and fishing. The challenge, though, is that a great portion of our population has never had the opportunity to connect with wildlife and nature the way we have. So, it is up to us to spread the message that, as Theodore Roosevelt said, “There can be no greater issue than that of conservation in this country.”
And the country may be primed to hear our message. Members of the locavore movement, creators of sustainability initiatives, and a generation of environmentally aware youth can and should stand with the conservation groups that have been working for years to ensure healthy ecosystems and balanced wildlife populations.
This opportunity is one of many reasons that we at SITKA Gear are excited to announce our Founding Membership in a brand new organization—One Percent for Conservation (OPC), which was created to support and encourage businesses to give back to conservation. By simply committing to give back one percent of sales each year, we believe we can make a difference. But we cannot do it alone. OPC is asking the industry to come together in this movement, because one percent from thousands of businesses adds up to a really big impact on the future of conservation.
You can help us by encouraging your favorite brands to contribute one percent. Any business owner that understands the value of conservation will probably listen. For more information, follow One Percent for Conservation on Facebook or visit the website.
And, because you are part of the community of sportsmen who give back to conservation by supporting the TRCP, SITKA Gear is giving you 40 percent off a special edition of our new Ballistic Vest. Purchase one before October 16, then get out in the field and give 110 percent on your next hunt knowing that you’re blazing a trail of conservation.
–Jeff Sposito, Sitka Gear