If BLM employees want to showcase ALL the facets of the agency’s multiple-use mission—here are the cards we’d love to see them carry
Since last week, news outlets from the Washington Post to Outside magazine have highlighted the significance of the imagery displayed prominently on “vision cards” outlining the BLM’s mission, values, and guiding principles for agency employees. A goal of improving the “health and productivity of the land to support the BLM multiple-use mission” is clearly stated on the back of the card, which is perforated to be worn clipped to a lanyard or ID badge, but the prominent illustrations are of an oil derrick and two ranchers on horseback with cattle in the distance.
The full text on the card reads: [Front] “The Bureau of Land Management. Our Vision: To enhance the quality of life for all citizens through the balanced stewardship of America’s public lands and resources. Our Mission: To sustain the health, diversity, and productivity of the public lands for the use and enjoyment of present and future generations. Our Values: To serve with honesty, integrity, accountability, respect, courage, and commitment to make a difference.”
[Back] “Our Guiding Principles: To improve the health and productivity of the land to support the BLM multiple-use mission. To cultivate community-based conservation, citizen-centered stewardship, and partnership through consultation, cooperation, and communication. To respect, value, and support our employees, giving them resources and opportunities to succeed. To pursue excellence in business practices, improve accountability to our stakeholders, and deliver better service to our customers.”
It’s possible that they simply ran out of space to depict the fish and wildlife habitat in their charge or the American hunters and anglers who rely on BLM public lands for their access. So, we took a crack at designing a few alternative versions that we’d love to see BLM employees sport around.
VIP to Access and Habitat
BLM employees are indeed VIPs when it comes to supporting the ability of countless sportsmen and women—regardless of their means—to pursue hunting and fishing on public land. And the agency is tasked with helping to conserve habitat and species that are critical to the future of our traditions.
Multiple-Use Means Many Things
The BLM is committed to representing all stakeholders and delivering better service to its “customers”—the American people. We all deserve to be heard about the public land management decisions that may affect our businesses, communities, families, and traditions.
A Lasting Public Lands Vision
We might be biased, but when it comes to the difficult work of balancing many demands on our public lands, there is no greater source of inspiration than Theodore Roosevelt. He said:
We have fallen heirs to the most glorious heritage a people ever received, and each one must do his part if we wish to show that the nation is worthy of its good fortune.
I recognize the right and duty of this generation to develop and use the natural resources of our land; but I do not recognize the right to waste them, or to rob, by wasteful use, the generations that come after us.
Of all the questions which can come before this nation, short of the actual preservation of its existence in a great war, there is none which compares in importance with the great central task of leaving this land even a better land for our descendants than it is for us.
We could all use that reminder every now and then. If you agree, click the Facebook icon on each image to easily share our vision cards on social media or print your own right now.
Cards designed by our friends at Sage Lion Media