Life In The Open Debuts Sunday
Life In The Open Debuts
New hunting and fishing show that airs Sundays at 10:30 a.m. eastern on OLN
WASHINGTON -- The Theodore Roosevelt Conservation Partnership (TRCP) and Orion Multimedia announce the debut of TRCP’s Life In The Open, a new hunting and fishing show that will air on OLN Sundays at 10:30 a.m. Eastern. Life In The Open also will air Mondays at 12:30 p.m. Eastern and Tuesdays at 10:30 a.m. Eastern.
TRCP’s Life In The Open takes viewers to many of the best hunting and fishing destinations in America, including some trips down Theodore Roosevelt’s old hunting trails.Through the show, the TRCP seeks to draw American sportsmen into asking themselves “What would Teddy do?” and inspire them to act in a manner worthy of his conservation legacy. The show, like the TRCP itself, is inspired by Theodore Roosevelt’s love of adventures in the outdoors, or, as he called it, “life in the open.”
Along with great hunting and fishing and important information on fish and wildlife conservation, Life In The Open hits on the one issue that is perhaps the biggest threat to hunting and fishing in America: access. The TRCP’s primary mission is to “Guarantee Every American a Place to Hunt and Fish.” Life In The Open features places to hunt and fish that Americans can affordably access. Hunting and fishing access comes in many shapes and sizes: from public lands such as those set aside by T.R., to private lands where hunters and anglers, with the right approach, are welcome. Life In The Open will even profile a few fantasy destinations and once-in-a-lifetime trips.
With Life In The Open, the TRCP is seeking to use the uniquely powerful medium of television to better carry out its mission by reconnecting American sportsmen and women with their historical role as conservationists and responsible stewards of land, water, fish, and game. The sights and sounds of hunting and fishing in the 234 million acres of public wild places T.R. set aside, as well as trips to other lands T.R. hunted, will bring home to American sportsmen what he did for them, why he did it, and why sportsmen need to do more.
Matt Connolly, President of the TRCP, says “Life In The Open shows viewers the kinds of hunting and fishing we want to protect and expand and ways they can help accomplish that.” George Cooper, Vice President of Communications for the TRCP and a former producer at CNN, adds, “I believe sportsmen will find themselves coming back to this program because it not only shows them some great action in spectacular settings, but also teaches them some interesting hunting, fishing, and conservation history, connects them directly with one of their biggest heroes, Theodore Roosevelt, and shows them ways to help guarantee future generations a place to hunt and fish.”
OLN is including Life In The Open in an exciting slate of new hunting and fishing shows it has rolled out in 2005. “With open land and wildlife under increasing pressure, we need Teddy and his values and vision more than ever,” said Gavin Harvey, President of OLN.“Life In The Open translates the vision of Teddy Roosevelt to television and addresses issues that OLN is passionate about – conservation, wildlife, and access.”
Sponsors
As an organization, TRCP is reaching beyond the traditional hunting and fishing groups to actively engage the millions of sportsmen and women who may not formally belong to any conservation group or hunting or fishing organization. One such group is the Building and Construction Trade Unions (BCTD) of the AFL-CIO. The BCTD has come on as the anchor sponsor of Life In The Open. The BCTD coordinates activity and provides resources to 13 affiliated trades unions in the construction industry. It has 386 state, local and provincial councils in the United States and Canada. Over 70% of the BCTD’s members hunt and fish and the TRCP is proud to welcome them to the conservation community and appreciates their generous sponsorship of this show. www.buildingtrades.org
One of the BCTD unions, the International Union of Bricklayers and Allied Craftworkers (BAC) is sponsoring the show as an individual organization. Founded in 1865, the BAC represents craftworkers across the United States and Canada including bricklayers, stone and marble masons, cement masons, plasterers, tilesetters, terrazzo and mosaic workers, and pointers/cleaners/caulkers. The BAC is the oldest continuous union in North America. www.bacweb.org
Orion and the Show Itself
Orion Multimedia, creators of such award winning programs as the World of Beretta and Benelli’s American Safari, is producing this first season of Life In The Open. Chris Dorsey, Orion CEO, says “Few names in the sporting world resonate more with sportsmen than does Teddy Roosevelt, so we're delighted to be amplifying TR's sporting values to millions of American hunters and anglers."
Every show will start off with an exciting big game hunt and then move on to a variety of wingshooting and fishing adventures. This first season will feature:
- A pipefitter from Iowa and an electrical worker from Pennsylvania as these two Building Trade union members enjoy access to dream elk hunts at the famed Vermejo Park Ranch in New Mexico and the Mooncrest Ranch in Wyoming.
- A public lands antelope hunt on Montana’s 1.1 million acre Charles M. Russell National Wildlife Refuge;
- A mule deer hunt on a ranch where access isn’t advertised but found through persistence and politeness;
- A float down the famed Big Horn River, where anglers stand a good chance of hooking the biggest trout of their life on waters accessible to anybody;
- A unique hunt on a Crow Indian reservation where, for a modest license fee, upland and waterfowl hunters can access a million acres of hunting that few people outside the tribe have ever seen.
The Host
That’s just a handful of the adventures chronicled on Life In The Open. Taking viewers along, with rod and gun in hand, will be host Ken Barrett. Barrett is a lifelong sportsman who has dedicated his career to reinvigorating the conservation legacy of Theodore Roosevelt while pursing a sporting life with a passion T.R. would appreciate. In a diary kept by Barrett's mother, there is an entry that dates to when Ken was four-and-half-years-old that reads, "All Ken can talk about is hunting and fishing, I guess he's going to be an outdoors man." He proved her right and on Life In The Open Barrett shares his knowledge of conservation history and skills in the field and on the water, while shedding light on current issues affecting the future of hunting and fishing in America.
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OLN is the home of field sports’ finest.Now in more than 64 million homes, OLN is the cable home of the National Hockey League and best-in-class events like The Tour de France, The America’s Cup, Professional Bull Riders (PBR), the Boston Marathon and USSA Skiing. The network offers unique programming in four primary areas: Action Sports, Field Sports, Bulls & Rodeo and Awe-Inspiring Series, and is the exclusive home of Survivor in syndication. OLN, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States. www.olntv.com
The Theodore Roosevelt Conservation Partnership is a coalition of leading conservation organizations and individual grassroots partners, working together to conserve fish and wildlife and their habitat, increase funding for conservation and management, and expand access to places to hunt and fish. For more about the TRCP and its partner organizations visit: www.trcp.org
Founded in 1998, Orion Multimedia is one of America’s leading outdoor television producers with corporate offices located inside the Denver-based Comcast Media Center. Apart from the award-winning programs Orion already produces, including Benelli’s American Safari, The World of Beretta, and Beretta’s Bird Hunt Journal, all seen on OLN, Orion is producing several other shows along with Life In The Open that will debut on OLN this year. They include Dangerous Game, Ruger’s Hunting Adventures, Expedition Safari, Benelli’s Dream Hunts and Dangerous Game. http://www.orionmultimedia.net/
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CONTACTS:
Alison Eshelman OLN 203.406.2681aeshelman@olntv.com
George CooperTRCP 202-508-3421gcooper@trcp.org
Chris Dorsey Orion 303-712-3412cdorsey@orionmultimedia.net
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