TRCP’s Life In The Open Top-Rated Weekend Hunting and Fishing Show on OLN
Press Room
Press Release
For Immediate Release
December 20, 2005
For more information contact:
George Cooper, (202) 508-3421
TRCP’s Life In The Open Top-Rated Weekend Hunting and Fishing Show on OLN
WASHINGTON, DC – The Theodore Roosevelt Conservation Partnership’s new hunting and fishing program, Life In The Open, has found itself at the top of the ratings rankings for OLN’s weekend fields sports programming. Life In The Open is produced by Orion Multimedia and debuted on OLN October 2nd. In its first two-and-a-half months on the air, more than 3.5 million viewers have tuned in to the program. Life In The Open airs Sundays at 10:30 a.m. Eastern.*
Life In The Open takes viewers to many of America’s best hunting and fishing destinations – settings that allow TRCP to convey important information on conservation and sportsmen’s issues. Through the show, the TRCP seeks to draw American sportsmen into asking themselves “What would Teddy do?” and inspire them to act in a manner worthy of his conservation legacy. The show, like the TRCP itself, is inspired by Theodore Roosevelt’s love of adventures in the outdoors, or, as he called it, “Life In The Open.”
TRCP’s President Matt Connolly welcomed the news, saying “Life In The Open has allowed us to connect with sportsmen not just by taking them along on wonderful hunting and fishing trips, but by reminding them of Theodore Roosevelt’s sportsman-conservation legacy. Orion has produced a beautiful show and we’ve woven in important information not just about T.R. but also about the contemporary issues the partner organizations of TRCP work on together. It’s gratifying to see such strong ratings numbers for the show right out of the gate.”
The lead sponsor of this first season of Life In The Open is the Building and Construction Trades Department of the AFL-CIO (BCTD). One of the BCTD unions, the International Union of Bricklayers and Allied Craftworkers is sponsoring the show as an individual organization. A BCTD supported program called Helmets to Hardhats is also sponsoring Life In The Open. “We couldn’t have gotten this show off the ground without the BCTD, the Bricklayers and Helmets to Hardhats so the TRCP is very grateful for their support,” said show host Ken Barrett, adding, “I am particularly grateful, because I am having a ball hosting and producing this show and I am very proud to be helping turn out a program that’s a little different than the usual hunting and fishing fare on the tube.”
In the first season of TRCP’s Life In The Open Ken has taken viewers around the country in search of a range of quarry, including Montana mule deer and pronghorn, South Dakota whitetail and pheasants, Chesapeake Bay striped bass, Mississippi quail, New Mexico elk and California turkeys and pigs. Along the way, the program has passed along information on important subjects including expanding sportsmen’s access, strengthening farm bill conservation programs such as CRP, improving marine fisheries management, increasing funding for state wildlife grants, conserving wetlands, and insuring more fish and wildlife friendly energy development on our public lands.
George Cooper, Vice President of Communications for TRCP, said, “the ratings for Life In The Open point to the fact that sportsman are thirsty for knowledge about conservation history and current issues affecting the future of hunting and fishing. You couple content like that with the accessible hunting and fishing we’ve shown viewers in spectacular settings and you obviously have a winning combination.” Cooper added, “OLN has shown a strong interest in putting programming on the air that contains substantive information for sportsmen about conservation issues and the future of hunting and fishing in America. We’re glad to be delivering a show that meets that interest.”
“We are very proud to be partnering with TRCP on Life In The Open and by working closely together we have been able to produce a particularly thoughtful and compelling program” said Orion Multimedia CEO Chris Dorsey, continuing, “It’s gratifying to see our efforts have garnered such a strong viewership.”
Learn more about TRCP at www.trcp.org, Orion Multimedia at www.orionmultimedia.net or OLN at www.olntv.com
*It has also aired Mondays at 12:30 p.m. Eastern and Tuesdays at 10:30 a.m. Eastern in 4Q of 2005. It will air Thursdays at 12:30 p.m. Eastern in January 2006 in addition to Sunday 10:30 a.m. Eastern airing.
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The Theodore Roosevelt Conservation Partnership is a coalition of leading conservation organizations and individual grassroots partners, working together to conserve fish and wildlife and their habitat, increase funding for conservation and management, and expand access to places to hunt and fish.
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