Wildest Dreams to Debut on OLN

Escape to the Wild to Debut on OLN

New show takes hunters and anglers on dream hunts,builds on success of TRCP’s Life In The Open

February 10, 2006 - The partners who bring you TRCP’s Life In The Open, the top-rated weekend field sports program on OLN, are teaming up to make the dreams of lucky hunters and anglers come true. In Escape to the Wild, a new show slated to begin airing on OLN in January 2007, viewers will travel alongside American sportsmen and women as they embark on classic hunting and fishing adventures found on just about every American sportsmen’s dream list.

Escape to the Wild will be hosted by Marc Pierce, the acclaimed host of Ducks Unlimited Television and the founder and owner of Big Sky Carvers. “In Escape to the Wild, we’ll bring a dose of real life to field sports television,” said Pierce. “Each week viewers will get an intimate look at the stories of these outdoorsmen and women and why they are deserving of their dream trips. We'll share not only in their passion for life in the field, but also get a glimpse at what life is like for the American sportsman in the real world.”

“Escape to the Wild represents a ground-breaking partnership between the TRCP, labor unions, and OLN to highlight critical conservation issues and involve millions of American workers who are deeply passionate about the outdoors,” said Gavin Harvey, President of OLN. “It’s a bold new type of program that is going to tell the stories of the people involved as much as it is going to highlight an incredible dream hunt or fishing trip. This is exciting, innovative TV.”

“The success of our flagship program, TRCP’s Life In The Open, has opened this opportunity to further emphasize why it’s so important to guarantee Americans quality places to hunt and fish,” said TRCP President Matthew B. Connolly Jr. “Escape to the Wild will allow us to showcase more of the landscapes that people cherish, and, in fact, to showcase the very landscapes they cherish the most.”

“I really think Escape to the Wild will draw viewers in,” said Chris Dorsey, CEO of Orion Multimedia. “It will fully engage the viewer in both the story and the stage.We’re going to give hard-working Americans an opportunity to do something they would never be able to do otherwise. Not only is it going to be rewarding to make, but it’s going to be really compelling television.”

In addition to launching Escape to the Wild in the winter 2007 season, OLN is also partnering with TRCP to present season two of the TRCP’s Life In The Open in the fall of 2006. Life In The Open has been made possible by generous support from the Building and Construction Trades Department of the AFL-CIO and one of its members, the International Union of Bricklayers and Allied Craftworkers, which is sponsoring the show as an individual organization. Several other labor unions have stepped forward as sponsors of Escape to the Wild when it debuts and the new season of TRCP’s Life In The Open, including the:

International Association of Machinists and Aerospace Workers – IAMAW
International Union of Bricklayers and Allied Craft workers – BAC
International Brotherhood of Electrical Workers – IBEW
National Electrical Contractors Association. – NECA
International Association of Fire Fighters - IAFF
United Association of Plumbers and Pipefitters – UA
Mechanical Contractors Association of America - MCAA

The Theodore Roosevelt Conservation Partnership is a coalition of leading conservation organizations and individual grassroots partners working together to expand access to places to hunt and fish, conserve fish and wildlife and their habitat, andincrease funding for conservation and management.

OLN, the home of field sports’ finest, is the leader in competitive and adrenaline-charged content. Now in more than 63 million homes, OLN is the cable home of the National Hockey League and best-in-class events like The Tour de France, The America’s Cup, Professional Bull Riders (PBR), the Boston Marathon and USSA Skiing.The network offers unique programming in four primary areas: Action Sports, Field Sports, Bulls & Rodeo and Awe-Inspiring Series, and is the exclusive home of Survivor in syndication. OLN is distributed via cable systems and satellite operators throughout the United States.

Founded in 1998, Orion Multimedia is one of America’s leading outdoor television producers with corporate offices located inside the Denver-based Comcast Media Center.

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CONTACTS:

Amy Phillips, OLN, 203-406-2509, aphillips@olntv.com

George Cooper, TRCP, 202-508-3421, gcooper@trcp.org

Chris Dorsey, Orion, 303-712-3412, cdorsey@orionmultimedia.net