Johnny LeCoq, the founder and CEO of Fishpond and Lilypond, has woven conservation into the fabric of his businesses. He isn’t shy about recruiting the rest of the outdoor recreation industry for the cause, either (read about how he told outdoor retailers to take responsibility for the future of the Land and Water Conservation Fund.) And with a passion for outdoor photography, we though he’d make a great guest judge for the second round of our #PublicLandsProud photo contest.
Johnny will be reviewing your photos of epic public lands scenery and will select a winning photo for this category on October 5. Think you’ve got the eye for majestic vistas and awesome landscapes? Read on to find out what he’ll be looking for in a winning photo and learn how you can enter the #PublicLandsProud photo challenge here. (Hint: It’s all about the hashtag.)
TRCP: Johnny, what makes you #PublicLandsProud?
Public lands increase our quality of life, and many of my employees have come to Colorado for a lifestyle that benefits from access to thousands of acres of public land. It powers a $14-billion economy in our state. And at Fishpond and Lilypond, we aren’t defined by the products we make, but by our ability to convey the value of our public lands and waters as an American ideal. That makes me very proud.
I love just being on the water, rafting or spending time with my two daughters, who are 19 and 21. Obviously, fishing is a huge part of my life—I remember the very first trout I caught when I was four years old, and I think every move I’ve made in my life ever since has been based on those early experiences of fishing with my father. I also love to take photos. I was a commercial photographer before I founded Fishpond, so I basically enjoy chasing light. You can capture something beautiful and see how people respond to it.
TRCP: So, you’re pretty well qualified to judge our #PublicLandsProud photo challenge, then! What will you be looking for in a winning photo?
I’m looking for landscape photos that tell a story and are aspirational. Great photos of outdoor scenery should really take your breath away and just arrest you. I should look at it and want to live vicariously through the photographer, just so I can be there in that moment. A winning photo should be inspiring!
Show us your #PublicLandsProud moment and you could be featured on our blog, or win a new pair of Costa sunglasses. BONUS: During this round, Johnny’s offering up an extra prize. Pretty soon, you could be stashing your camera or smartphone inside
some great Fishpond gear a new Fishpond Summit Sling Pack.